GroundWork
FOR THE ENTREPRENEURS IN MAKING
GroundWork is a hands-on, boots-on-the-ground D2C industry and marketing experience designed for students who want more than just LinkedIn lines. This is for students who want to get real exposure on how products move, how people buy, and how business happens in the real world.
No fancy scripts. No safety nets. Just real people, real selling, and real stakes.
What it is all about?
In each edition of GroundWork, we select seven teams of 4–5 students and introduce them to the world of artisan and specialty F&B — and how storytelling helps social enterprises and artisanal startups.
The real test begins when each team takes 70 exclusive Maati products into the real market with a clock running. It’s your time to engage, inspire, and sell your way to the top.
Rules are simple:
Sell fast. Sell smart. Ace all and Keep 50% of the total sales you make. Other two runner ups get to keep 15% and 10%.
Why it's worth a shot?
Stakes are non -- you participate at no cost and take a lifetime wisdom of entrepreneurship back!
Also, you’ll leave with real-world savvy, a Letter of Recommendation from our Founder—and a shot at a Founder’s Office role with stipends.